Introducing Fager's latest innovation: the Sweet Gold™ Bit

Crafted to address common challenges faced by riders with horses unsteady in the contact, prone to dropping the bit, or lacking in their instinct to seek out contact, these bits offer a solution for enhanced connection and performance.
Sweet Gold™ Bit incorporates advanced materials and thoughtful design, ensuring optimal comfort for your horse while promoting a steady connection between rider and mount. With its unique composition, Sweet Gold™ the bit not only maintains its natural glossy appearance but also provides lasting durability for years of reliable use.
Experience the difference with Sweet Gold™ - where innovation meets tradition to elevate your riding experience to new heights. Say goodbye to frustration and hello to seamless communication with your horse. Choose Sweet Gold™ Bit and ride with confidence.
Fager Gold Bits

Words from our designer and CEO, Louise Fagersen;

''It all began when I noticed a gap in our product range. We lacked options for horses struggling to maintain a steady connection with the bit – those that might feel uneasy or fall behind when pressure is applied to the reins.

Determined to innovate, I embraced the challenge of enhancing our range with fresh designs and concepts for our bits. I focused on widening the shape, especially around the tongue area, to provide horses with more space and enhanced comfort, particularly during moments of increased contact from the rider.''

Crafted to address common challenges faced by riders with horses unsteady in the contact, prone to dropping the bit, or lacking in their instinct to seek out contact, these bits offer a solution for enhanced connection and performance

''I prioritized ensuring the softness of the joints in our bits, ensuring they wouldn't cause any discomfort for the horse. Every single bit in our Sweet Gold™ series is meticulously crafted with the horse's comfort as top priority.''

Fager Sweet Gold Bits

Then there's the matter of the material. I was adamant about selecting a material that would be safe and palatable for the horse. After extensive experimentation, I struck the perfect balance – a material rich in copper, soft yet durable, with a stunning rose gold hue that maintains its brilliance over time.

After countless rounds of trial and error, my team and I finally achieved the perfect formula. I couldn't be prouder of what we've accomplished, and I truly believe it's something extraordinary. So, if you're curious to experience the difference for yourself, I invite you to give our Sweet Gold™ Bits a try. You'll sense the thorough attention to detail and expertise invested in every aspect.”

See the collection.